Technology is changing all the time. If you have a web site that is more than two years old and it has not been re-written recently, it will not be working effectively. Fact.
A Google automated programme checks your web site by collecting over 100 pieces of information (Google’s claim).
This algorithm of 100 factors is used to determine your ranking.
Ranking is altered by:
Key words and relevance to contents Google change the algorithm on a regular basis to ensure that clever web developers do not find ways to reach the top position falsely. In fact any website seen to be breaking the rules could be black listed by Google.
A Search Query. The average length of a Google query is three words. From this Google has to decided which links to return from the billions of page. Choose your keywords carefully!
From January 2007, limited companies need to have the following information on their web site and on business emails:
Yes, Section III of the DDA, which refers to accessible web sites, came into force on 1st October 1999 and the Code of Practice for this section of the DDA was published on 27th May 2002. This means that the majority of web sites have been in breach of the law for over five years.
The DRC have issued a stern warning that organisations will face legal action under the DDA and the threat of unlimited compensation payments if they fail to make web sites accessible for people with disabilities.